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24/7 Online Booking Available

Free Phone
0800 048 7208

Privacy Policy

Protecting YOUR Privacy

ICO Registration number – ZA519110

This website is owned and operated by White Bite Ltd T/A Naturawhite. We know how important your personal data is to you and we take the security of your personal data seriously.

This Privacy Notice tells you about the different types of personal data that Naturawhite collects and uses, how we handle as well as telling you how we store it and make sure how it stays safe.

This Privacy Notice also tells you about your rights when it comes to your personal data.

We really hope that this Privacy Notice is able to answer any questions that you may have about your personal data, but if it doesn’t just let us know and we’ll do our best to help.

We may need to update this Privacy Notice from time to time and if we do and we have to make any significant changes, then we will, of course, let you know but are welcome to come back and check this any time you want.

Who are Naturawhite

Naturawhite is one of the UK’s leading teeth whitening clinics and our head office can be found at 44 Craighall Road, Edinburgh, EH6 4RU. We also have other premises in Edinburgh. You can contact Naturawhite in the following ways:

Post: White Bite Limited T/A Naturawhite.online, 44 Craighall Road, Edinburgh, EH6 4RU
Phone: 020 8126 0388
Email: info@naturawhite.com

What personal data of yours does Naturawhite process?

Naturawhite collects, stores and uses different information depending on which service of ours you use.

For example, we will need your name and contact details to deal with any enquiry or booking made. We will need your address to allow us to deliver any of our goods that you order from us. We will also need your payment details for any of our products or services that you purchase.

We do not process special category data unless it is required for the services or goods that you order from us.

You can withhold information from us of course, but this may limit what we are able to offer you.

Why does Naturawhite process this personal data?

Individual personal data

Naturawhite used your personal data so that we are able to provide you with the information, the products or the services that you have asked for.

Naturawhite may use your details to send you information about other services or products that we believe that will be of interest to you from time to time and we have a legitimate interest to do so, but of course, you will always have the option of telling us not to contact you in this way. If you do not wish to receive this information then please just let us know.

Business data

In relation to our business clients, Naturawhite will process the personal data of our key contacts within the business so that we can effectively provide our services to them.

Debt recovery

We may have to on occasion provide and receive personal data from third parties where it is necessary to recover debts due to us.

Credit Card Payments

On occasion, we may take payments via credit card either online or over the phone. We are fully compliant with the Payment Card Industry Data Security Standard (PCI DSS) and we can confirm that no card details are stored by us.

Who we share your personal data with

  • Third parties in order to comply with statutory obligations. Such organisations include the Government authorities, law enforcement bodies (for example HMRC)
  • Our trusted partner companies in order to provide you with our services and/or products (for example our delivery service providers)
  • Our trusted service providers that we use to run our business (for example our IT provider)

Where we do share personal data with other parties, please rest assured that we have the right contractual agreements in place to ensure that these parties only process the personal data that Naturawhite tells them to and that they have the appropriate measures in place to make sure your personal data stays safe.


Naturawhite are really serious about make sure your personal data stays safe. We have appropriate technical and operational security measures in place to make sure we always protect your personal data. Only those people in Naturawhite that needs to see your information has access to it and all of our staff are trained to make sure they always maintain the confidentiality and security of any such information.

Transmission of your personal data outside the EEA

Naturawhite does not transfer any of your personal data to any country outside the EEA. If we do have to do this, then we will make sure that there is adequate security in place to protect your personal data.

Your Rights

You have rights in relation to your personal data and you can ask Naturawhite for the following:

  • The access information about the personal data Naturawhite is processing about you and also to obtain a copy of it;
  • To stop sending you marketing messages;
  • To object to certain processing activities;
  • The get any incorrect or incomplete data Naturawhite holds on you changed; and
  • To stop processing your personal data (in some circumstances;

Naturawhite won’t charge you for this unless we feel that your requests are manifestly excessive or unfairly repetitive.

If you want to exercise any of these rights, or if you have any concerns about how your personal data is being processed by Naturawhite, please contact us and we will do our very best to address any concerns that you may have, but if you’re still unhappy and still think that Naturawhite hasn’t complied with your rights or has not handled your personal data correctly, then you can complain directly to the Information Commissioner at www.ico.org.uk

Data retention

Naturawhite has to keep a hold of different types of personal data for different periods of time depending on what it is. For example, we have to keep financial information for 6 years in order to satisfy HMRC requirements. Naturawhite has a robust data retention policy which details all of these different retention periods and you can request a copy of this by emailing us on info@naturawhite.com

If you have any questions about privacy please contact us at info@naturawhite.com